Contrary to the title of this book, it has nothing to do with rules of fashion or telling you how to dress, and everything to do with how this digital age has influenced how we buy.
Why did I purchase this book? Well, I was intrigued by the author – a 29-year old former Fashion Lecturer with a PhD turned super Blogger. Blogging never used to be a career option, but it’s people like Victoria Magrath who have paved the way for others to try. Other bloggers have released autobiographies, but this book isn’t that so I wondered what she had to say.
I also bought this book because I enjoy fashion. I don’t let it run my life, I’m smart with my purchases and I’m careful with what I wear, but I love to look good just as much as the next girl. And I cannot deny that it will make a cute coffee table book when I finally have my own home. I’m really into those at the moment 😅. Unfortunately, white isn’t easy to keep clean and I have managed to mark up the cover 😩, but c’est la vie.
The New Fashion Rules is informative. I learnt new things about the fashion industry and could understand and relate to the content. Social media and the digital era have changed the game. I don’t know about you, but Asos is one of my favourite online stores. Do you know why? Because I get unlimited next-day delivery for a year, free returns and it has introduced the new pay-later solution Klarna. It makes my life easier. I can order anything at home, at work, on the street and in a heartbeat. Asos has a chapter dedicated to it in this book.
The last time I visited a physical shop was in October 2018 in Greece, and that was only because the hubby and I were looking around. I shy away from the idea of going into a real store to shop. The last time I did, I was incredibly frustrated. I needed a new pair of blue jeans, so I went to H&M on my day off. I was in and out of the changing room more times that I can remember – each time more painful than the last because the jeans either fit but were too tight, or I couldn’t get them past my thighs. What happened to things actually being in my size in store?!
I was so angry that my friends all heard about my dilemma. I solved the problem by bulk ordering jeans on Asos through Klarna. The orders came the next day. I tried everything on until I had picked my favourite, sent the rest back and only paid for the one I’d kept before the 30 days were up. Easy peasy, no more tearing my hair out. The digital world did that. *End of unplanned story time* 😂
The New Fashion Rules also covers other interesting topics like diversity in the fashion industry, movements, counterfeits, Instagram, innovation and tips. I think it’s perfect for those who are studying fashion, writing a fashion-related degree or looking to work in the fashion/marketing industry. And then it’s also for the people like me who love to read, love fashion and big pictures 😅.
I have to applaud Victoria. She’s passing on her knowledge and doing it well. I’d give The New Fashion Rules a seven out of 10.
I hope you enjoyed my first book review.